6Jan
U-Power: A story of challenges
Focus on the Italian brand U-Power, which aims to become the most authentic reference in the niche of trendy [...]
Tag: story
6Jan
From the sea to the mountains: the story of Helly Hansen and her innovations
Native Norway, Helly Hansen has been making clothes since over 140 years. The name stands for outfits braving the most extreme weather conditions, and this from more up to the Mountain. The brand is recognized by ocean specialists, from mountains and outdoor work areas. She is leader in the [...]
6Jan
Diadora: The story of an Italian tradition
Diadora is a flagship brand from sports world, and also offers the expertise of its know-how to the needs of workwear. Its history is marked by its artisanal origins, its breakthrough in the middle of professional sport and his constant desire toinnovations. Here we are going to rediscover what [...]